Sweat Wallet
Sweat Wallet prize campaigns that grew entrants by 42%
Led Sweat Wallet's in-app rewards campaigns, turning each month's top prize into a named campaign (two Teslas, a year's salary for walking, a trip around the world) with live draws and on-chain proof.
- +42%
- Monthly entrants in 5 months
- 270K+
- Entries for a single draw
- 1,693
- Prize draws run
The challenge
Sweat Wallet's in-app rewards kept people coming back but rarely made headlines. Rewards needed to stay in the spotlight month after month, in a market where people expect giveaways to be fake.
The work
- 01Led the rewards programme inside the Sweat Wallet app, building each month's top prize into its own campaign: a launch post, a how-to-enter guide, social and in-app promotion, and a countdown to the draw.
- 02Drew winners live on stream, published payments on-chain, and told headline winners' stories with photos, video and interviews.
- 03Built a custom multisender so winners were paid quickly, reliably and with a public record.
Tesla · Jan 2023 
Chief Walking Officer · Apr 2023 
Sweat Wanderer · May 2023 
Sweat Genie · Jun 2023 
Tesla Model Y · Jul 2023 
Sweat Sightseer · Aug 2023
The result
Monthly entrants grew 42% between February and June 2023, from 222K to 316K. Single headline draws drew 270,000+ entries (Chief Walking Officer) and 144,000+ (Sweat Sightseer).
Services involved
Led by our founder, Ashton Jones, at Sweat Wallet. Read the full case study on Ashton's portfolio ↗
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